Gender-based violence vs inclusivity: ASA & Women For Freedom united in a joint awareness-raising initiative

To mark the month dedicated to combating violence against women, the two Vicenza-based entities have joined forces to promote a culture of acceptance and gender equality

Placing a spotlight on gender-based violence by stimulating reflection and the adoption of daily actions capable of triggering change and promoting inclusion: throughout November, ASA, a Vicenza-based company specialising in the production of laser and magnetotherapy devices for human and veterinary use, has promoted a series of initiatives for its staff to raise awareness of very current issues.
Continuing on a path begun in 2024 focused on the acceptance and valorisation of diversity as an element of uniqueness and a pillar of personal and collective growth, the company involved its employees in several awareness-raising and educational sessions. These were organised in collaboration with ‘Women For Freedom’, a non-profit association from Bassano del Grappa that works with local schools and companies to foster a culture of respect. The project, born from the shared goals of the two Vicenza-based entities, aimed to promote gender balance, the value of exchange between people, and the prevention of various forms of violence to drive change.

‘A change that becomes a guideline for a process of individual and collective growth, for which the workplace can and must become an accelerator. In our vision, a company is not just a space for production and talent development, but also a place to stimulate thoughts, exchanges, and debates on issues that affect us as people,’ clarifies Giulia Sossella, ASA’s HR Manager.

With this objective, and to mark the month that also includes the International Day for the Elimination of Violence against Women (25 November), ASA invited all its personnel on 5 November to take part in the meeting ‘Inclusive communication: culture of respect’, which placed gender-based violence at its centre. Through targeted videos, data, and on-stage activities, participants were guided not only to reflect on concepts such as equality, equity, and violence, but also to understand how seemingly ‘neutral’ daily actions and behaviours can, in fact, contribute to consolidating a culture of gender imbalance.