#Mimicthepain: the “social” pain

The new ASAlaser’s challenge passes from social networks and exorcises the pain, leaving to a video its representation. The movie shot "on the road" by the company, involving athletes and workers, young and old people, Italians and foreigners, derives from the question to mimic a pain, thinking of a backache, arthritis or cervical pain, as a “common pain” has no race, age or gender. "Mimic the pain" video in a few days after its publication has intrigued social lovers - more than 11 thousand impression after only 1 week - called to share it on Facebook, Twitter,… with the hashtag #mimicthepain. «ASAlaser - comments Roberto Marchesini, ASAlaser Managing Director - has always believed and chosen innovative and unconventional communications to present its therapies. Also "Mimic the pain" goes in this direction and focuses on social networks for its distribution, knowing that pain is transverse, affecting both men and women of all ages and backgrounds». "ASA for us all" is in fact the leitmotif of the entire spot that shows how ASAlaser for 30 years is at the forefront of research and development of therapeutic solutions for human as well as for veterinary. «"ASA for all of us" - concludes Marchesini - wants to express the universe around the company: doctors and veterinarians, humans as well as animals can always count on the presence of ASA at their side».