FIF - Professional Physiotherapy Exhibition: Expo and Workshops in Milan

19 March 2024 - Trade fairs & Congresses -

Not only top-of-the-line devices, including the new HIRO and M-Hi as well as Magneto Qs and M8, but also three workshops aimed at highlighting the strengths of its therapies: ASA's participation in the FIF (Professional Physiotherapy Exhibition, 8-10 March, Allianz MiCo, Milan) was punctuated by training moments, commercial meetings and discussions with distributors. The Exhibition, which was attended by over 100 exhibitors and 6,000 physiotherapy professionals, represented a valuable showcase for the company and an opportunity to focus on its Therapeutic Solutions thanks also to targeted training such as “Long Covid & MLS^® Laser Therapy: effective management of inflammatory processes”, “MLS^® Laser Therapy: a patented and innovative approach. From prevention to rehabilitation, always by your side" and "Hilterapia^®: the patented regenerative power in the management of post-traumatic conditions".

“The workshops organised – says Giacomo Granozio, ASA Education Program Manager – allowed us to combine the clinical effectiveness demonstrated by our specialists with the scientific results that distinguish our offer. The format was thus very captivating and impactful”.

Silvia Vitulo, an ASA Product Specialist who looks to the future, also underlines that the training session represented an important added value.

“The potential and effectiveness of the workshops are great for attracting the attention of professionals who stopped by the stand after the meetings for more information. I believe that continuing to invest in this direction is the right path”.

ASA - attention to detail @FIF Milano 2024

ASAlaser al FIF - Salone Internazionale della Fisioterapia 2024

Dispositivi laser HIRO e HIRO TT al FIF Milano 2024

Dispositivo laser robotico M8 al FIF Milano 2024

The assessment of Marketing Manager Carlo Marchesini is similar, and he underlines:

“The speeches given were balanced between practical experience, the physiotherapist's daily activity and theoretical/technical corporate concepts. A mix made even more effective by the abundant scientific evidence presented which constitutes a notable element of differentiation compared to competitors”.

Participation in FIF also helped to highlight the strength of the ASA brand

“The recognition of our brand among professionals is decidedly good - says Alberto Zaghetto, Area Manager Italy - as is the professionalism credited to our staff”.

“The stand and the activities carried out at the Exhibition – says Alberto Zacchini, ASA Product Specialist – helped generate new contacts and allowed loyal customers to evaluate a further purchase”.

A significant driving force for the company which uses the feedback collected as a springboard to improve its future participation in events of this calibre.