Arab Health 2020: a strategic event for ASA

06 February 2020 - Trade fairs & Congresses -

ASA’s third attendance with an own exhibition space at “Arab Health 2020” (27-30 January 2020, Dubai), ends with a positive result. This Healthcare sector event represents a point of reference for industry professionals from the Middle East, Africa and Southeast Asia.
ASA’s therapeutic solutions gained the attention of participants who were interested in analysing its application methods, the pathologies treated and the results which can be obtained.

“Our presence at the exhibition –Roberto Terruzzi, ASA’s Senior Export Manager confirms – allowed us to collect encouraging feedback from potential new customers, who also represented a useful touchstone to gain indications in relation to the potential and to the criticalities in their countries. A further significant objective gained by our presence was the assistance provided to our Middle East distributors, supporting them in strengthening the on-site promotional activities they organised. An assistance which is part of the way we interact with distributors belonging to our network, who, by interpreting the ASA philosophy, can obtain useful suggestions to make their performance even more valuable”.

On the strength of this awareness, ASA is already getting ready for the next edition of Arab Health, scheduled from 1st to 4th February 2021.

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