KIMES 2024: ASA always in attendance

15 April 2024 - Trade fairs & Congresses -

Attending leading international Congresses and Fairs in the Rehabilitation and Physiotherapy fields is part of ASA’s development plan. Thus, the company staff once again flew to Seoul to take part in the 2024 edition of Kimes, where the flagship devices were displayed.

“In addition to the wide range of systems showcased in the stand of Asian Star, our local partner, – Giacomo Granozio, ASA Area Manager explains – carrying out demos on the visitors themselves by our distributor’s physiotherapists proved to be particularly effective in demonstrating the systems’ value”.

A partner who over the years has developed a relationship that goes way beyond mere sales.

“For the past 3 years, Asian Star has been creating the graphics of its exhibition space in collaboration with ASA’s Marketing division, with the goal of giving more visibility to our brand. A strategy that has proved to be a winning one as it has contributed to raising our brand awareness in the physical therapy and rehabilitation market in Korea” Granozio concludes.

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