Arab Health: success beyond expectations

13 February 2023 - Trade fairs & Congresses -

Goals achieved for ASA at Arab Health (30 January - 2 February 2023, Dubai), one of the most important international industry fairs.

Not only did the company strengthen relations with current partners and intercept valuable new ones, but it also successfully promoted its therapeutic solutions on new markets of interest. The experience was especially positive for the staff involved, mainly thanks to having an own exhibition space for the first time in the sector reserved for Capital Equipment.

“The decision taken to set up in this pavilion was a winning one. We could be reached easily and were in an area with a large influx: they were four particularly intense days.” Alberto Fera, ASA Area Manager comments.

The possibility of interacting first hand with the ASA devices most sold in the Arab world also contributed to stimulate participants’ curiosity towards the uses and benefits of MLS® Laser Therapy and Hilterapia®.

“This factor also contributed to making a difference, as it is a tangible support to the activities of our partners’ sales teams. Indeed, thanks to their collaboration, many potential clients visited us and were given a presentation directly by our staff. An important added value, the result of the relationships built up with our partners”, Fera concludes.

In light of the many meetings held and of the consequent development opportunities that derived, Arab Health was confirmed a pivotal event for ASA’s worldwide promotional and sales activity, something that was confirmed by the nationalities of the visitors, who attended from all the continents.

You might also be interested in ...

See all articles

Team ASA @ Kin'Expo 2025
News - 12/12/2025
ASA participated in Kin'Expo Marseille 2025, the final annual event in the French national physiotherapy circuit, confirming its commitment towards strengthening the brand's presence and supporting...
ASAlaser @ Pecs - Hungary
News - 13/11/2024
Thanks to the collaboration with the local distributor Procardia & Meddevice, present with its own stand, the company staff were able to meet long-standing customers and, at the same time, to...
MLS Laser Therapy Speech in Brasov, Romania
News - 30/10/2024
MLS® Laser Therapy and some of its flagship devices could not miss out on attending the “National Congress of Physical Medicine and Rehabilitation” in Brasov (Romania, 16-19 October).
MiS laser-assisted wound care on a leech
Blog - 21/04/2026
The management of complex wounds remains a significant clinical challenge, especially in cases of tissue loss, deep burns, or chronic conditions. Conventional treatments require repeated...
Press - 07/04/2026
New scientific evidence supports the use of ASAveterinary's MLS® technology in the management of complex musculoskeletal disorders in veterinary medicine. Two studies, conducted in collaboration with...
ASAlaser Indonesia - IGNITE
News - 31/03/2026
The collaboration between ASAlaser and GEA Medical Indonesia marks a strategic step in the expansion of advanced laser therapy within a rapidly growing healthcare market.