Arab Health 2021: ASA resumes its in-presence at trade events

05 July 2021 - Trade fairs & Congresses -
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“After over a year of remote meetings to comply with the safety requirements imposed by Covid-19, our direct attendance at the trade show allowed us to collect some interesting results, as was underlined by the many meetings held with loyal counterparts and new players”,

Alberto Fera, ASA Area Manager, thus comments the company’s presence with an own stand at the Italian Pavilion of the 2021 edition of Arab Health (Dubai, 21/24 June).

The event, one of the most important sector events in the Middle East and a traditional B2B meeting point, represented an important component of the return to normal, despite it being carried out with a reduced format, due to the long-term repercussions of the pandemic.

“Albeit with reduced ranks, Arab Health was confirmed as a strategic rendezvous for ASA, as it enabled us to set up a check point of the many activities carried out by and with our partners in each market, we shared and agreed the route to follow for the current year and discussed useful actions to be undertaken for 2022”.

The event had further positive effects for the company, which was able to make contact both with possible future partners from some African countries and from the Middle East and with new or consolidated end-users.

“These meetings primarily concerned our veterinary division and took place in important local stables and clinics, such as the Noble Veterinary Clinic in Dubai. Agreed and organised in advance together with our local partners, the meetings allowed participants to further analyse the tangible value of our therapies: an important plus for sector professionals” Fera concludes.

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