Graphically attractive, agile in content, and global in userbase, asalaser.com goes through a complete renovation, focusing on the exchange of multichannel information thanks to the integration between different communication tools. A further step of growth for the Venetian company, active in the research and development of therapies for rehabilitation since 1983 with focus on laser therapy and magnetotherapy.
The renewal phase continues for ASA which, after the inauguration last May of the new headquarters in Arcugnano, arrives online with a website entirely revised in content, graphics, and positioning strategy. A choice that combines the technical needs of technological adaptation and greater performance (the platform behind it is not only hyper-responsive but also closely linked to the indexing trends dictated by Google) with those of modernity of image and graphic coherence with offline company presentation materials.
SIMPLE, EFFECTIVE, UNIVERSAL: ASA’S WORLD IN A CLICK
Highlighting the company’s competences clearly and directly by directing the spotlight on its valuable elements, be it the devices or the scientific research, therapies or information: www.asalaser.com illustrates ASA and its world with completeness, simplicity, concision, and extreme professionalism by speaking to the professionals of the sector – also thanks to a detailed bibliography on laser therapy and magnetotherapy – and to the distributors. In fact, a special section has been reserved for them to find up-to-date and multilingual support materials. Finally, in the name of universality of userbase, the site is also designed for patients, who will be able to find in the ‘Blog’ section articles, interviews, and detailed studies. All in an understandable and captivating language.
WEBSITE & SOCIAL MEDIA: A VALUABLE PARTNERSHIP
The modernity of the new ASA website shows not only through the graphic appeal, but also through the integration with the social media universe, a crucial channel for a company with such a strong international vocation.
‘With the new website,’ explains Tiziana Gobbo, ASA’s Web Marketing Specialist, ‘we want to further expand the partnership already in place with social media, generating a bond and an exchange of knowledge and multi-channel information that also functions as an additional driving force for the growth of the company. The presence of the Blog, in particular, will facilitate us in this direction as well as the future development of an e-learning platform even more advanced than the current one.’
A 2020 project that conveys ASA’s vision, which has always been focused on the future.
‘Whether it is Communication or product Research & Development, therapeutic applications, or other markets,’ points out Roberto Marchesini, ASA’s Managing Director, ‘our goal has been clear since 1983, the year of our foundation: opening new scenarios to foster people’s well-being thanks to scientifically proven therapies, recognized by the many professionals around the world who choose us, and tested daily by the patients who, thanks to our therapeutic solutions, are able to recover the best quality of life.’
