Showcasing the ASAlaser “brand” by underlining its philosophy and vision: this is the objective that marked the company’s return to Exposanità 2018 (18/21 April, Bologna) with an own exhibition space. Internationally renowned thanks to its therapeutic solutions (Hilterapia®, MLS® Laser Therapy and Qs Magnetotherapy) and the devices – the iconic HIRO 3.0, in particular, – the company approaches the market with a new strategy aimed at increasing its reputation and customer perception, retained as potential. «“Brand-establishing” is a project we have been working on for a long time – confirms Roberto Marchesini, the ASAlaser Managing Director – through operations which involve various corporate areas and which aim to ensure ASA is perceived as a brand whose performers are the therapies and devices». A change of perspective which is the outcome of the constant growth of the company, which has always been committed to spreading the culture of laser therapy. An effort that is also expressed through the development of new therapeutic solutions, such as the innovative “TT” which gained a great deal of interest at the fair, thanks also to setting up an evocative Box in the stand. «Visits by selected clients to the box dedicated to HIRO TT – explains Alberto Zaghetto, the Area Manager for Italy – were more than those scheduled, a confirmation of our customers’ desire to analyse this in-depth and who received customised and targeted explanations from our technical staff». In addition to constituting a useful showcase also for the other “made in ASA” devices shown in the stand, Exposanità additionally provided the opportunity to meet agents and distributors, who were involved in an ad hoc meeting, and to establish contacts aimed at developing potential future collaborations. «Finally, our attendance at the fair enabled us to concretely verify the accuracy of the steps we are taking within a growth perspective– concludes the Managing Director – and to collect valid inputs in order to create new marketing and sales approaches with a view to the 2020 appointment».
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Decreto Legislativo 24 febbraio 1997, n°46 Articolo 21
1. E' vietata la pubblicità verso il pubblico dei dispositivi che, secondo disposizioni adottate con decreto del Ministro della Sanità, possono essere venduti soltanto su prescrizione medica o essere impiegati eventualmente con l'assistenza di un medico o di altro professionista sanitario.
2. La pubblicità presso il pubblico dei dispositivi diversi da quelli di cui al comma 1 è soggetta ad autorizzazione del Ministero della Sanità. Sulle domande di autorizzazione esprime parere la Commissione di esperti prevista dall'articolo 6, comma 3, del decreto legislativo
30 dicembre 1992, n. 541, che a tal fine è integrata da un rappresentante del Dipartimento del Ministero della Sanità competente in materia di dispositivi medici e da uno del Ministero dell'Industria, del commercio e dell'artigianato.
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