New frontiers for ASA therapies: a visit to the UAE
To meet the entire Delma sales team (the ASAlaser partner for the United Arab Emirates, Bahrain and Qatar) in order to promote an increasingly specific knowledge of ASA products; to analyse their market of reference with a view to constant improvement; to carry out a Hilterapia® workshop: these were the key points of the 3 days (20-22 November) of full meetings of the ASAlaser staff in the UAE. The visit was divided into a series of meetings with loyal customers and with new important physiotherapy centres, clinics and hospitals interested in examining in-depth the company's treatment solutions or in directly acquiring them. "The feedback from the participants of the Hilterapia® focus course at the Crowne Plaza Hotel in Abu Dhabi, organised in collaboration with the Orthopaedic Club in Abu Dhabi, was also very positive. The 55 orthopaedic doctors present - explains Giacomo Tomoli, the ASAlaser Area Manager - in addition to a digression on laser therapy and its benefits, received a wide-ranging and detailed presentation of Hilterapia®, followed by an exposition of some significant clinical cases and by a hands-on section on a volunteer patient. The feedback obtained at the end of the day confirms the interest aroused by our therapy". Further proof of this was represented by an initiative carried out by one of the course participants who, during the following days, under the supervision of a Delma staff member, wished to treat the knee of a professional Abu Dhabi footballer. "The results were very good, a great calling card for our therapeutic solution".