Exposanità 2018: approval for the ASAlaser brand
Showcasing the ASAlaser “brand” by underlining its philosophy and vision: this is the objective that marked the company’s return to Exposanità 2018 (18/21 April, Bologna) with an own exhibition space. Internationally renowned thanks to its therapeutic solutions (Hilterapia®, MLS® Laser Therapy and Qs Magnetotherapy) and the devices – the iconic HIRO 3.0, in particular, – the company approaches the market with a new strategy aimed at increasing its reputation and customer perception, retained as potential. «“Brand-establishing” is a project we have been working on for a long time – confirms Roberto Marchesini, the ASAlaser Managing Director – through operations which involve various corporate areas and which aim to ensure ASA is perceived as a brand whose performers are the therapies and devices». A change of perspective which is the outcome of the constant growth of the company, which has always been committed to spreading the culture of laser therapy. An effort that is also expressed through the development of new therapeutic solutions, such as the innovative “TT” which gained a great deal of interest at the fair, thanks also to setting up an evocative Box in the stand. «Visits by selected clients to the box dedicated to HIRO TT – explains Alberto Zaghetto, the Area Manager for Italy – were more than those scheduled, a confirmation of our customers’ desire to analyse this in-depth and who received customised and targeted explanations from our technical staff». In addition to constituting a useful showcase also for the other “made in ASA” devices shown in the stand, Exposanità additionally provided the opportunity to meet agents and distributors, who were involved in an ad hoc meeting, and to establish contacts aimed at developing potential future collaborations. «Finally, our attendance at the fair enabled us to concretely verify the accuracy of the steps we are taking within a growth perspective– concludes the Managing Director – and to collect valid inputs in order to create new marketing and sales approaches with a view to the 2020 appointment».